Zendesk Gather is one of Zendesk's products that can be easily added to the Zendesk knowledge base; Zendesk Guide. One of the main features of Zendesk Gather is the ability to build a user-driven forum where customers can ask questions, make change requests, share best practices, and find answers to common problems. This gives customers a centralized resource to interactively find and share relevant information and solutions to questions. By giving customers access to an online community, you'll gain deeper insight into your customer base, get input on potential improvements and build customer loyalty.
Gather is not just about providing a forum, it's also about building a community around your company's products or services. Customers can participate in discussions, share experiences and provide feedback to both the company and other users. This creates a sense of belonging and engagement among customers. If you give users the opportunity and the feeling that they are involved in shaping the products and services, the connection and customer loyalty to the brand will also be strengthened.
If your company is actively working with change requests, Zendesk Gather is a great place to structure and visualize the work. By creating threads based on change requests, customers can vote and influence the order of change requests. They can quickly see if their own change requests are what others want, as well as discover other good change requests that they can engage with. The company can tag and validate the best responses, so customers can easily find the most useful contributions. They can also note that a change request is planned or denied and turn to the forum for customer inquiries. This provides a seamless support experience and ensures customers receive accurate and reliable information.
Zendesk Gather gives businesses the tools they need to build a dynamic community of knowledge and support. By offering customers a forum where they can find answers, share experiences and get help from both the company and other customers, Gather can improve the customer experience and streamline the customer support process. By creating a customer community, businesses strengthen customer loyalty and create a brand experience.